Seconding Nora's advice on placement! Also, the quality of the lash tray makes a huge difference in how clean the final set looks. Cheap ones tend to have uneven lengths or stick together too tightly on the tape strip, which ruins the fan shape when you pick them up.
If you want smooth, consistent curls, check out
individual lashes like the ones from Stacy Lash . They pull off the strip really easily without distorting, which saved me so much frustration when I was learning how to map my own sets!