Absolutely, it’s fascinating. From what I’ve seen and read about how major sports partnerships are structured https://www.punjabnewsexpress.com/sports/news/inside-the-billion-dollar-world-of-athlete-sports-betting-partnerships-312325, these collaborations are strategic—they look for athletes who can represent a brand authentically and engage fans. I’ve been following a few players’ deals, and it’s interesting how much influence they have on the visibility and popularity of a platform. Honestly, it makes me wonder how we’ll view athlete contracts and brand relationships in the next few years.