Whether you're launching a new GPS tracking brand or expanding your reseller business in markets like the UAE, Saudi Arabia, or beyond, one of the most important decisions you'll make is how to price your solution.
With white label GPS tracking software, you’re getting a powerful platform under your own brand—but how do you ensure it’s priced competitively, profitably, and attractively across different customer types?
In this article, we’ll explore proven pricing strategies, package models, and revenue structures that successful GPS tracking resellers use to grow and scale their business.
Q1: What Are the Most Common GPS Reseller Pricing Models?
Different client types and market conditions may call for different pricing strategies. Here are the three most common:
1. Per Vehicle/Unit Pricing
Charge clients a fixed monthly or annual rate per tracked vehicle.
Example: AED 25/month per vehicleBest for: Fleets of delivery vehicles, taxis, school buses
2. Tiered Plans (Basic, Pro, Enterprise)
Offer feature-based pricing with increasing benefits.
PlanPrice (AED/month)FeaturesBasic15Live tracking, alertsPro25+ Reports, geofencingEnterprise40+ Mobile app, fuel & maintenance
Best for: Diverse client segments with different needs
3. White Label Licensing Fee
For sub-resellers, charge a flat monthly/annual platform fee for branded portal access.
Example: AED 1,500/month for full white-labeled accessBest for: Resellers in new regions (Africa, GCC, South Asia)
💡 Platforms like Flotilla IoT support all these models—allowing resellers to flexibly bill clients.
Q2: What Factors Should Influence Your GPS Pricing?
When choosing or adjusting your pricing strategy, consider:
🧾 1. Market Demand

• High-demand sectors (e.g. cold chain, school buses) may tolerate premium pricing.

📍 2. Region & Buying Power

• In the UAE, average per-vehicle pricing ranges from AED 20–45/month.
• In emerging African markets, pricing may be AED 10–20/month.

⚙️ 3. Feature Set

• The more features you include (e.g., fuel monitoring, RFID, immobilization), the higher the value—and price—you can justify.

🛠️ 4. Hardware Costs

• Decide if you’re including GPS trackers in your pricing or charging separately.

🧍 5. Support & SLA

• Offer priority support or dedicated account management in higher pricing tiers.

Q3: How Do You Offer Value Without Undercutting the Market?
Instead of competing solely on price, focus on bundled value:

• ✅ Branded mobile apps
• ✅ Local language support (Arabic, French, etc.)
• ✅ Easy-to-use client portals
• ✅ Reseller dashboard for managing multiple fleets
• ✅ Training and onboarding support

💡 One Flotilla-based GPS brand in Oman doubled revenue by bundling fuel and maintenance alerts into its Pro Plan instead of slashing prices.
Q4: How Should You Price for Different Client Segments?
Segment your clients and match pricing to usage:
🏫 School Transport Fleets

• Often require RFID and parent notification features
• Charge per bus + per student profile (e.g., AED 25/bus + AED 2/student)

🛻 Logistics & Delivery

• Require route playback, fuel monitoring
• Flat monthly per-vehicle pricing works well

🏗️ Construction Equipment

• Track engine hours and immobilization
• Offer “Seasonal Plans” or usage-based pricing

📦 Sub-Resellers or Distributors

• Offer fixed platform access fee + usage limits
• Give margin flexibility so they can set end-customer pricing

Q5: Should You Offer Free Trials or Freemium Plans?
Yes, but with a goal.
✅ Free Trials (7–30 Days)

• Offer full access to a few vehicles
• Preconfigure alerts and reports
• Goal: Convert to paid plan with proof of value

✅ Freemium Plan

• Limited live tracking, 1–2 alerts only
• Upsell Pro features (mobile access, analytics, geofencing)

💡 Use your branded app and portal to deliver a professional trial experience.
Q6: How Can You Scale Revenue With White Label Licensing?
Offer sub-resellers a fully branded solution under their own name using your platform.
Your Model:

• 🔐 Platform access fee (e.g., AED 1,000/month)
• 📦 Optional per-vehicle usage fee
• 🧾 Volume-based discounts (e.g., <100 units = AED 25/unit; >500 = AED 15/unit)

Their Model:

• Set retail pricing, manage billing
• Use your backend for support and updates

💡 Flotilla supports reseller dashboards with full white labeling, Arabic-English UI, and multi-tenant account management.
Q7: How to Set Up Billing & Invoicing?
You can use:

• 🧾 In-platform billing modules (available in some GPS platforms)
• 🔄 External billing platforms (e.g., Zoho Invoice, QuickBooks, FreshBooks)
• 💳 Recurring billing via Stripe, PayPal, Telr (UAE)
• 🧩 Custom ERP integrations using API (Flotilla supports this)

Include billing by:

• Vehicle/device
• Feature/module
• Time period (monthly, annually)

💡 Offer discounts on annual prepayment plans to increase cash flow and client commitment.
Q8: Should You Offer Add-Ons or Custom Pricing?
Yes. Add-ons help you upsell and differentiate your offerings.
🔌 Popular Add-Ons:

• Mobile app branding: AED 1,000 one-time + AED 200/month
• Wasl (KSA) or local API integration: AED 10–20/vehicle/month
• Temperature or fuel sensors: AED 5–15/month extra
• RFID attendance: AED 1–3 per student/month

Offer a pricing calculator on your website or during sales calls to show transparent costs.
Conclusion
Setting the right pricing strategy for your white label GPS tracking software is about more than picking a number. It's about matching value to need, building long-term client trust, and leaving room to scale profitably.
Whether you're selling in Dubai, Riyadh, Cairo, or Nairobi, a well-structured pricing model—bundled with strong support, localized features, and brand customization—will help you stand out in a growing market.
Platforms like Flotilla IoT give you the tools to offer feature-rich, flexible, and white-labeled GPS solutions that scale with your pricing and business goals.