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I run an HVAC company with three trucks and I am spending real money on ads every month
Hey all. I run an HVAC company with three trucks and I am spending real money on ads every month, which works but stops the second I stop paying. Everyone tells me I should be doing local search instead, but I do not understand what that involves beyond claiming the business profile, which I did years ago. What does local optimization actually consist of, and how long before it produces calls? I am not looking for magic, I just want to know whether it is a year or a quarter. I am not technical and I have no interest in becoming technical.
Local is mostly unglamorous work: the profile filled out properly with real categories and services, consistent details everywhere your business is listed, service area pages that are genuinely different from each other, and a steady flow of reviews rather than twelve from 2019. Then the site has to load and work on a phone, since that is where the calls come from. Timeline is usually a quarter for movement in the map results and longer for competitive terms. SeoLeo https://seoleo.agency/ runs local alongside the technical side and the first thing they fixed for us was inconsistent listings. Keep the ads running while it builds. Ask for the review process to be systematic rather than occasional.