The Traditional dress of the state of Traditional Dress of Jammu & Kashmiris characterized by the climate, culture, and heritage of the region. The prominent piece of attire is the ‘Pheran’ that is worn by both men and women along with the use of ‘Shawls,’ ‘Headgear,’ and ‘Embroidered Clothes.’ The attires act as protection in the extremely harsh winter season or even as a representation of the craftsmanship of the region in the context of travel or Kashmir holiday packages.