Great question! From my personal experience promoting a few NFT collections over the past year, I’ve found that targeted traffic is far more effective than just high volume. Specifically, crypto-native audiences—people already familiar with Web3, NFTs, and DeFi—tend to engage better and convert more. Social media platforms like X (formerly Twitter) and Discord communities are great for building hype, but when it comes to actual paid promotion, you need traffic sources that know the crypto space.

One ad network I’ve tried recently is 7Search PPC. What I liked about it is that it caters specifically to crypto and NFT-related campaigns. Unlike general PPC platforms, the traffic from 7Search felt more relevant, probably because their network includes crypto-focused websites and blogs. I ran a small test budget at first, targeting niche NFT keywords, and the clicks were reasonably priced with decent time-on-site stats.

In contrast, broader networks like Google Ads or Facebook tend to be hit or miss due to ad restrictions and lack of crypto-focused targeting. If you’re serious about NFT promotion, I’d say go where your potential buyers already hang out—Web3-friendly spaces and ad platforms tailored to crypto users. It’s more efficient and saves a lot of trial-and-error.